Branding goes deeper than marketing. Marketing, advertising, and other promotional activities only communicate your brand personality and message. Your brand is comprised of your personality, your voice, and your message; branding is the process of establishing these traits.

 

Neil Patel, Where Marketing Ends Branding Begins, The All-In-One SEO Tool

Overview

Module 1. Marketing Strategy – 19 Courses

Module 2. Brand Storytelling – 10 Courses

Module 3. Public Relations 7 Courses

Module 4. Digital and Social Media Marketing 14 Courses

Module 5. Content Marketing – 15 Courses

Module 6. Search Engine Optimisation (SEO) – 15 Courses

Module 7. Marketing Analytics – 9 Courses

Diplomas60 Certificates 

Final Project To be confirmed

I built this concentration so I could nurture a solid understanding of how to identify ideal target markets and communicate ideas and meaningful narratives that create value for consumers… 

We are all marketers. As humans, we are hardwired to want people to agree with our worldview and belong to our groups. We have had to find ways over the centuries to make people understand us, and although we may view persuasion in the non-work  settings of our life as marketing (‘if you eat your greens, you’ll grow up big and strong’), that’s what it is.

Bernadette Jiwa, Marketing: A Love Story, 2014:3