Content marketing is focused on creating and sharing valuable and relevant content that attracts and acquires a clearly defined audience. The ultimate aim of content marketing is to convert your content’s audience into profit generating customers and brand promoters.

I’m quite fortunate because I’ve had quite a bit of experience with producing lots of different content types, so I already had half of the grounding of content marketing covered before I started to study this module.

While all the courses in this module were invaluable, I found Copyblogger’s Internet Marketing for Smart People series to be even more educating about how to produce and share effective content that generates marketing success. 

15 Courses

The Strategy of Content Marketing

Platform: Coursera

Institution: University of California, Davis & Copyblogger

Started: 07/01/2017

Finished: 01/09/2020

Go to course on Class Central

 

Content Marketing Foundations

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 31/10/2017

Finished: 01/11/2017

Go to course

 

Content Marketing: Staying Relevent

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 01/11/2017

Finished: 01/11/2017

Go to course

 

Content Marketing: Podcasts and Audio

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 01/11/2017

Finished: 01/11/2017

Go to course

 

Content Marketing: Blogs

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 01/11/2017

Finished: 01/11/2017

Go to course

 

Content Marketing: Slides

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 01/11/2017

Finished: 01/11/2017

 

Content Marketing: Newsletters

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 01/11/2017

Finished: 01/11/2017

Go to course

 

Content Marketing: Photos

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 01/11/2017

Finished: 01/11/2017

 

Content Marketing: Ebooks

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 01/11/2017

Finished: 01/11/2017

Go to course on Class Central

 

Writing for the Web

Platform: Open2Study

Institution: Open2Study

Started: 03/01/2014

Finished: 06/02/2014

Go to course on Class Central

 

Learning to Write Marketing Copy

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 01/11/2017

Finished: 01/11/2017

Go to course

 

Learning Content Marketer

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 31/10/2017

Finished: 31/10/2017

 

Creating an Editorial Calendar

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 04/08/2018

Finished: 06/08/2018

Go to course

 

Jonah Berger on Viral Marketing

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 01/11/2017

Finished: 02/11/2017

Go to course

 

Viral Marketing and How to Craft Contagious Content

Platform: Coursera

Institution: University of Pennsylvania

Started: 20/01/2016

Finished: 23/01/2016

Go to course on Class Central

 

16 Books

Copyblogger: How to Write Magnetic Headlines

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 22/10/2018

Finished: 25/10/2018

Go to book

 

Copyblogger: The 5 P Approach to Copy that Crushes It

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 01/11/2018

Finished: 12/11/2018

Go to book

 

Copyblogger: How to Get More Traffic, Better Customers, and More Profit Using Content Marketing

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 19/11/2018

Finished: 05/12/2018

 

Copyblogger: The 10 Rock-Solid Elements of Effective Online Marketing

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 05/12/2018

Finished: 11/12/2018

Go to book

 

Copyblogger: How to Create Compelling Content that Ranks Well in Search Engines

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 11/12/2018

Finished: 11/12/2018

Go to book

 

Copyblogger: Copywriting 101: How to Craft Compelling Copy

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 11/12/2018

Finished: 13/12/2018

Go to book

 

Copyblogger: A Content Marketing Strategy that Works

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 13/12/2018

Finished: 13/12/2018

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Copyblogger: The Business Case for Agile Content Marketing

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 14/12/2018

Finished: 15/12/2018

Go to book

 

Copyblogger: Effective Content Promotion

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 15/12/2018

Finished: 15/12/2018

Go to book

 

Copyblogger: How to Create Content That Converts

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 15/12/2018

Finished: 19/12/2018

Go to book

 

Copyblogger: Landing Pages

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 19/12/2018

Finished: 19/12/2018

 

Copyblogger: Email Marketing: How to Push Send and Grow Your Business

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 19/12/2018

Finished: 20/12/2018

Go to book

 

Copyblogger: Keyword Research

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 20/12/2018

Finished: 22/12/2018

Go to book

 

Copyblogger: Build an Audience That Builds Your Business

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 22/12/2018

Finished: 25/12/2018

Go to book

 

Copyblogger: Content Marketing Research (The Crucial First Step)

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 25/12/2018

Finished: 26/12/2018

Go to book

 

Copyblogger: 7A Framework

Platform: Coursera

Institution: Copyblogger

Started: 16/02/2019

Finished: 04/04/2019

 

When done well, content creates brand equity, meaning: your brand becomes more and more valuable over time as you continue to create valuable content. And the more you help your audience, the more your brand will gain a reputation as a leader in your field.

Tim, Stoddart, Content Marketing: A Modern Guide, copyblogger.com