Digital marketing uses the internet and online digital technologies such as desktop computers, mobile phones and other digital platforms to promote products and services. Social media marketing is the use of social media websites and social networks to market an organization’s products and services. Social media marketing provides companies with a way to reach new customers, engage with existing customers, and promote their desired culture, mission or tone.

This module exists because I wanted to refine my use of digital and social media platforms for identifying new opportunities and establishing new thriving connections.

14 Courses

Digital Marketing: Challenges and Insights

Platform: FutureLearn

Institution: University of Southampton

Started: 14/10/2014

Finished: 30/10/2014

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Digital and Social Media Marketing

Platform: iversity

Institution: University of Salford

Started: 28/09/2015

Finished: 09/12/2015

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Online Advertising

Platform: Open2Study

Institution: Open2Study

Started: 07/02/2014

Finished: 10/03/2014

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Google AdWords Essential Training

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 25/07/2018

Finished: 06/08/2018

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What is Social?

Platform: Coursera

Institution: Northwestern University

Started: 03/02/2017

Finished: 01/09/2020

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The Importance of Listening

Platform: Coursera

Institution: Northwestern University

Started: 03/02/2017

Finished: 01/09/2020

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Content, Advertising & Social IMC

Platform: Coursera

Institution: Northwestern University

Started: 10/02/2017

Finished: 01/09/2020

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The Business of Social

Platform: Coursera

Institution: Northwestern University

Started: 13/02/2017

Finished: 01/09/2020

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Social Media Marketing Foundations

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 07/02/2018

Finished: 08/02/2018

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Social Media Marketing: Managing Online Communities

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 12/02/2018

Finished: 12/02/2018

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Social Media Marketing for Small Business

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 12/02/2018

Finished: 13/02/2018

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Social Media Marketing: Facebook and Twitter

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 28/02/2018

Finished: 06/03/2018

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Social Media Marketing: ROI

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 06/03/2018

Finished: 06/03/2018

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Google Digital Garage in the Fundamentals of Digital Marketing

Platform: Google

Institution: Google & Interactive Advertising Bureau

Started: 28/10/2016

Finished: 03/11/2016

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Consultants and agencies will tell you to create a strategic plan or retain them for three months. This is total bullshiitake. You don’t have time to cogitate, nor should you waste money on consultants and agencies. You should dive into social media, see what works, and change things as you go.
What’s more important than planning is grinding – that is, working long and hard and experimenting.

Guy Kawasaki, The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, 2015:215