Marketing analytics is concerned with the measuring and analyzing performance to maximize is effectiveness and optimize return on investment (ROI). Marketing analytics can allow marketers to illuminate dead ends, identify new opportunities and make the marketing process much more efficient.

I wanted to study marketing analytics because you can’t be an effective marketer without it. The analytics of my own marketing practice would also be invaluable data for refining the marketing of my own ventures, including this website.

9 Courses

Marketing Analytics

Platform: FutureLearn

Institution: University of Virginia

Started: 09/01/2018

Finished: 20/02/2018

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Marketing Analytics: Segmentation and Testing

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 21/02/2018

Finished: 21/02/2018

 

Marketing Analytics: Presenting Digital Marketing Data

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 21/02/2018

Finished: 21/02/2018

 

Marketing Analytics: Setting and Measuring KPIs

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 21/02/2018

Finished: 21/02/2018

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Customer Analytics

Platform: Coursera

Institution: The Wharton Business School, University of Pennsylvania

Started: 12/09/2016

Finished: 26/03/2017

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Analytics Academy: Google Analytics for Beginners

Platform: Google

Institution: Google Analytics Academy

Started: 28/03/2017

Finished: 07/04/2017

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Google Analytics Essential Training

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 14/07/2018

Finished: 17/07/2018

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Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

Platform: Coursera

Institution: University of Illinois at Urbana-Champaign

Started: 02/03/2019

Finished: 08/03/2019

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Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

Platform: Coursera

Institution: University of Illinois at Urbana-Champaign

Started: 08/03/2019

Finished: 14/03/2019

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The ability for business owners to see, understand and utilize their analytics for the advancement of their brand has never been easier, and it’s why the future of the analytics industry is so bright. With data analytics tools, businesses can make more informed decisions about their digital strategy that will help give them an edge over their competition.
Analytics has always, and will always play a huge role in digital marketing because it helps businesses create a data-driven marketing strategy. Marketers need to know where their dollars are going and what the return to their business will be. Whether it’s likes, shares or conversions, the future of the analytics industry with artificial intelligence and data science is changing how marketers do their jobs.

Therese Palmere, The Future of Analytics and How It’s Changing Digital Marketing, stateofdigital.com, 07/05/2019