Product management is an organizational function within a company dealing with new product development, business justification, planning, verification, forecasting, pricing, product launch, and marketing of a product or products at all stages of the product lifecycle… it is also essentially what a creative producer does.

By the time, I came round to studying product management, I had already studied project management – product management and project management are often confused, even though they actually deal with to different organizational processes. 

I had already touched on product management as part of my Marketing and Brand Management concentration and in my Lean MBA, but I wanted to give it a module all its own because the more I looked at the product management process, the more I realised it was basically what a creative producer does; as well as being a key part of the entrepreneurial journey. 

While I had done some creative producing in my undergraduate degree and some of the courses of my MTA Portfolio had already touched on it, I still felt a bit lost with it because I had never really studied it as a systematic process, from start to finish. 

During the construction of my MTA Portfolio, there were no MOOCs available that were focused on creative producing and this is why I gravitated towards product management. 

8 Courses

Product Management First Steps

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 20/05/2020

Finished: 22/05/2020

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Becoming a Product Manager

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 22/05/2020

Finished: 25/07/2020

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Product Management: Building a Product Strategy

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 27/05/2020

Finished: 28/05/2020

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Product Management: Building a Product Roadmap

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 28/05/2020

Finished: 28/05/2020

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Product Management: Customer Development

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 28/05/2020

Finished: 28/05/2020

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Technology for Product Managers

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 28/05/2020

Finished: 30/05/2020

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Product Innovation for Product Managers

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 30/05/2020

Finished: 30/05/2020 

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Product Management: Launching Your Product

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 30/05/2020

Finished: 30/05/2020

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Building great products is a difficult and complex job, but also fascinating. To become a successful Product Manager, you need to be both visionary and pragmatic. Great ‘product guys’ are passionate about their initiatives; they are ready to spend all their energy in forming and driving great ideas to market; they are strategic thinkers and have the ability to see product opportunities when others are lost in noise and ambiguity.

George Krasadakis, How to become a Great Product Manager, medium.com, 20/06/2018