Marketing and Brand Management
Module 2
Brand Storytelling
13 Courses
Branding Foundations (2015) Platform: LinkedIn Institution: LinkedIn Learning Started: 19/05/2020 Finished: 19/05/2020 Advanced Branding Platform: LinkedIn Institution: LinkedIn Learning Started: 20/05/2020 Finished: 20/05/2020 The Secret Power of Brands Platform: FutureLearn Institution: University of East Anglia Started: 06/04/2014 Finished: 18/06/2016 Building Strong Digital Brands Platform: iversity Institution: Berlin Univeristy of the Arts Started: 19/10/2015 Finished: 09/12/2015 Brand Storytelling Platform: FutureLearn Institution: University of East Anglia Started: 06/04/2014 Finished: 18/06/2016 Shane Snow on Storytelling Platform: LinkedIn Institution: LinkedIn Learning Started: 19/05/2020 Finished: 19/05/2020 Brand Identity and Strategy Platform: Coursera Institution: IE Business School Started: 13/02/2019 Finished: 01/09/2020 Branding and Customer Experience Platform: Coursera Institution: IE Business School Started: 02/03/2019 Finished: 01/09/2020 Brand and Content Marketing Platform: Coursera Institution: IE Business School Started: 06/03/2019 Finished: 01/09/2020 From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories Platform: Coursera Institution: IE Business School Started: 13/03/2019 Finished: 01/09/2020 Brand Identity: How Branding Works and Building Your Personal Brand
Brand Personality: How to Tell Your Story with Authenticity and Relevance
Brand Purpose: Marketing Yourself and Building Meaningful Connections
“Brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes. In addition to giving your customers reasons why they should buy a product or service, businesses need to start sharing the story behind their brand, why it exists, and why this matters, consistently across all communication.
Brand storytelling is no longer a nice to have. It is a need to have, and what will ultimately maximize your business’s visibility, profit, and impact. Treat it as a compass for your marketing strategy, and the result will be a brand that is as profitable as it is captivating.“
Celinne Da Costa, 3 Reasons Why Brand Storytelling Is The Future Of Marketing, forbes.com, 31/01/2019
Brand storytelling is using a narrative to communicate a brand’s values while building a strong relationship between brand and stakeholder.
I was always interested in brand storytelling, even before I studied it. I’ve always been taken by storytelling and creative writing was the first major of my undergraduate degree. I feel that I have an intimate understanding of brand storytelling and even more so now that I have studied this module.
However, I did not just study this module because I wanted to understand the brand storytelling of organizations and personalities, I also studied it so that I could refine the storytelling of my personal brand.