Marketing and Brand Management
Module 2
Brand Storytelling
10 Courses
Branding Foundations (2015) Platform: LinkedIn Institution: LinkedIn Learning Started: 19/05/2020 Finished: 19/05/2020 Advanced Branding Platform: LinkedIn Institution: LinkedIn Learning Started: 20/05/2020 Finished: 20/05/2020 The Secret Power of Brands Platform: FutureLearn Institution: University of East Anglia Started: 06/04/2014 Finished: 18/06/2016 Building Strong Digital Brands Platform: iversity Institution: Berlin Univeristy of the Arts Started: 19/10/2015 Finished: 09/12/2015 Brand Storytelling Platform: FutureLearn Institution: University of East Anglia Started: 06/04/2014 Finished: 18/06/2016 Shane Snow on Storytelling Platform: LinkedIn Institution: LinkedIn Learning Started: 19/05/2020 Finished: 19/05/2020 Brand Identity and Strategy Platform: Coursera Institution: IE Business School Started: 13/02/2019 Finished: 01/09/2020 Branding and Customer Experience Platform: Coursera Institution: IE Business School Started: 02/03/2019 Finished: 01/09/2020 Brand and Content Marketing Platform: Coursera Institution: IE Business School Started: 06/03/2019 Finished: 01/09/2020 From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories Platform: Coursera Institution: IE Business School Started: 13/03/2019 Finished: 01/09/2020
“Brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes. In addition to giving your customers reasons why they should buy a product or service, businesses need to start sharing the story behind their brand, why it exists, and why this matters, consistently across all communication.
Brand storytelling is no longer a nice to have. It is a need to have, and what will ultimately maximize your business’s visibility, profit, and impact. Treat it as a compass for your marketing strategy, and the result will be a brand that is as profitable as it is captivating.“
Celinne Da Costa, 3 Reasons Why Brand Storytelling Is The Future Of Marketing, forbes.com, 31/01/2019
Brand storytelling is using a narrative to communicate a brand’s values while building a strong relationship between brand and stakeholder.
I was always interested in brand storytelling, even before I studied it. I’ve always been taken by storytelling and creative writing was the first major of my undergraduate degree. I feel that I have an intimate understanding of brand storytelling and even more so now that I have studied this module.
However, I did not just study this module because I wanted to understand the brand storytelling of organizations and personalities, I also studied it so that I could refine the storytelling of my personal brand.