Information Management and Career Development
Module 8
Career Brand Management
6 Courses
Strategic Career Self-Management Platform: Coursera Institution: The State University of New York Started: 17/11/2016 Finished: 07/07/2017 Career Brand Development and Self-Coaching Platform: Coursera Institution: The State University of New York Started: 12/12/2016 Finished: 10/08/2017 Strategic Self-Marketing and Personal Branding Platform: Coursera Institution: The State University of New York Started: 22/04/2017 Finished: 10/09/2017 Career Management for Early Career Academic Researchers Platform: FutureLearn Institution: University of Glasgow Started: 04/07/2018 Finished: 04/07/2018 Preparing for a Practice-based PhD in Fine Art, Design, and Film Platform: FutureLearn Institution: Lucerne University of Applied Sciences and Arts Started: Finished: Career Total Fitness Annual Retreat - Career Brand Management Capstone Platform: Coursera Institution: The State University of New York Started: 17/10/2017 Finished: 05/02/2018
2 Books
Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You Author: Jeff Gothelf Publisher: Kindle Publisher: 2020 Started: 25/05/2021 Finished: 29/05/2021 The Squiggly Career: Ditch the Ladder, Discover Opportunity, Design Your Career Author: Helen Tupper & Sarah Ellis Publisher: Penguin Publisher: 2020 Started: 03/06/2021 Finished:
“The name of the game is maximizing option value by actively seeking out opportunities — lateral and diagonal moves along with upward movement — that allow you to acquire more skills, experience new experiences, and expand your networks (don’t forget that networks flow sideways and down as well as up), to open multiple career paths for you not just now but at every step forward. Ask yourself what actions you can take to create more alternative futures for yourself — and greater value for your organization?
Play an active role in directing your own career journey, treating skills, experiences and capabilities as brand-building assets. Mark yourself to market by taking inventory of your skills, experiences and capabilities, valuing their market relevance, and positioning all as a portfolio to create a consistent and compelling impression.“
Cathy Benko, A To-Do List for the CEO of Your Career, Harvard Business Review, hrb.org, 13/12/2010
Career brand management is a strategic approach towards creating, managing, and communicating a strong career brand for professional growth and career success.
This module is made up off and named after the Coursera MOOC specialization, Career Brand Management, and it was a complete game changer for me.
I encountered it about half-way through the study period of my Master’s and it was exactly what I needed to focus the various concentrations of my MTA Portfolio and the overall direction of my career development.
The job market has drastically changed in the last two decades. People are changing jobs more often and this means you not only have to put a great deal of effort into managing your employability, but it also means you have to think strategically with your career development because the job market is more competitive and less secure.
Ultimately, this module ended up producing Career Brand Ecosystem final project for my Information Management and Career Development concentration.