Marketing and Brand Management
Module 5
Content Marketing
15 Courses
The Strategy of Content Marketing Platform: Coursera Institution: University of California, Davis & Copyblogger Started: 07/01/2017 Finished: 01/09/2020
Content Marketing Foundations Platform: LinkedIn Institution: LinkedIn Learning Started: 31/10/2017 Finished: 01/11/2017
Content Marketing: Staying Relevent Platform: LinkedIn Institution: LinkedIn Learning Started: 01/11/2017 Finished: 01/11/2017
Content Marketing: Podcasts and Audio Platform: LinkedIn Institution: LinkedIn Learning Started: 01/11/2017 Finished: 01/11/2017
Content Marketing: Blogs Platform: LinkedIn Institution: LinkedIn Learning Started: 01/11/2017 Finished: 01/11/2017
Content Marketing: Slides Platform: LinkedIn Institution: LinkedIn Learning Started: 01/11/2017 Finished: 01/11/2017
Content Marketing: Newsletters Platform: LinkedIn Institution: LinkedIn Learning Started: 01/11/2017 Finished: 01/11/2017
Content Marketing: Photos Platform: LinkedIn Institution: LinkedIn Learning Started: 01/11/2017 Finished: 01/11/2017
Content Marketing: Ebooks Platform: LinkedIn Institution: LinkedIn Learning Started: 01/11/2017 Finished: 01/11/2017
Writing for the Web Platform: Open2Study Institution: Open2Study Started: 03/01/2014 Finished: 06/02/2014
Learning to Write Marketing Copy Platform: LinkedIn Institution: LinkedIn Learning Started: 01/11/2017 Finished: 01/11/2017
Learning Content Marketer Platform: LinkedIn Institution: LinkedIn Learning Started: 31/10/2017 Finished: 31/10/2017
Creating an Editorial Calendar Platform: LinkedIn Institution: LinkedIn Learning Started: 04/08/2018 Finished: 06/08/2018
Jonah Berger on Viral Marketing Platform: LinkedIn Institution: LinkedIn Learning Started: 01/11/2017 Finished: 02/11/2017 Viral Marketing and How to Craft Contagious Content Platform: Coursera Institution: University of Pennsylvania Started: 20/01/2016 Finished: 23/01/2016
16 Books
Copyblogger: How to Write Magnetic Headlines Platform: Internet Marketing for Smart People Institution: Copyblogger Started: 22/10/2018 Finished: 25/10/2018
Copyblogger: The 5 P Approach to Copy that Crushes It Platform: Internet Marketing for Smart People Institution: Copyblogger Started: 01/11/2018 Finished: 12/11/2018
Copyblogger: How to Get More Traffic, Better Customers, and More Profit Using Content Marketing Platform: Internet Marketing for Smart People Institution: Copyblogger Started: 19/11/2018 Finished: 05/12/2018
Copyblogger: The 10 Rock-Solid Elements of Effective Online Marketing Platform: Internet Marketing for Smart People Institution: Copyblogger Started: 05/12/2018 Finished: 11/12/2018
Copyblogger: How to Create Compelling Content that Ranks Well in Search Engines Platform: Internet Marketing for Smart People Institution: Copyblogger Started: 11/12/2018 Finished: 11/12/2018
Copyblogger: Copywriting 101: How to Craft Compelling Copy Platform: Internet Marketing for Smart People Institution: Copyblogger Started: 11/12/2018 Finished: 13/12/2018
Copyblogger: A Content Marketing Strategy that Works Platform: Internet Marketing for Smart People Institution: Copyblogger Started: 13/12/2018 Finished: 13/12/2018 Copyblogger: The Business Case for Agile Content Marketing Platform: Internet Marketing for Smart People Institution: Copyblogger Started: 14/12/2018 Finished: 15/12/2018 Copyblogger: Effective Content Promotion Platform: Internet Marketing for Smart People Institution: Copyblogger Started: 15/12/2018 Finished: 15/12/2018 Copyblogger: How to Create Content That Converts Platform: Internet Marketing for Smart People Institution: Copyblogger Started: 15/12/2018 Finished: 19/12/2018
Copyblogger: Landing Pages Platform: Internet Marketing for Smart People Institution: Copyblogger Started: 19/12/2018 Finished: 19/12/2018
Copyblogger: Email Marketing: How to Push Send and Grow Your Business Platform: Internet Marketing for Smart People Institution: Copyblogger Started: 19/12/2018 Finished: 20/12/2018
Copyblogger: Keyword Research Platform: Internet Marketing for Smart People Institution: Copyblogger Started: 20/12/2018 Finished: 22/12/2018
Copyblogger: Build an Audience That Builds Your Business Platform: Internet Marketing for Smart People Institution: Copyblogger Started: 22/12/2018 Finished: 25/12/2018
Copyblogger: Content Marketing Research (The Crucial First Step) Platform: Internet Marketing for Smart People Institution: Copyblogger Started: 25/12/2018 Finished: 26/12/2018
Copyblogger: 7A Framework Platform: Coursera Institution: Copyblogger Started: 16/02/2019 Finished: 04/04/2019
“When done well, content creates brand equity, meaning: your brand becomes more and more valuable over time as you continue to create valuable content. And the more you help your audience, the more your brand will gain a reputation as a leader in your field.“
Tim, Stoddart, Content Marketing: A Modern Guide, copyblogger.com
Content marketing is focused on creating and sharing valuable and relevant content that attracts and acquires a clearly defined audience. The ultimate aim of content marketing is to convert your content’s audience into profit generating customers and brand promoters.
I’m quite fortunate because I’ve had quite a bit of experience with producing lots of different content types, so I already had half of the grounding of what content marketing covered before I started to study this module.
While all the courses in this module were invaluable, I found Copyblogger’s Internet Marketing for Smart People series to be even more educating about how to produce and share effective content that generates marketing success.