15 Courses

The Strategy of Content Marketing

Platform: Coursera

Institution: University of California, Davis & Copyblogger

Started: 07/01/2017

Finished: 01/09/2020

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Content Marketing Foundations

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 31/10/2017

Finished: 01/11/2017

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Content Marketing: Staying Relevent

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 01/11/2017

Finished: 01/11/2017

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Content Marketing: Podcasts and Audio

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 01/11/2017

Finished: 01/11/2017

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Content Marketing: Blogs

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 01/11/2017

Finished: 01/11/2017

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Content Marketing: Slides

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 01/11/2017

Finished: 01/11/2017

 

Content Marketing: Newsletters

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 01/11/2017

Finished: 01/11/2017

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Content Marketing: Photos

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 01/11/2017

Finished: 01/11/2017

 

Content Marketing: Ebooks

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 01/11/2017

Finished: 01/11/2017

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Writing for the Web

Platform: Open2Study

Institution: Open2Study

Started: 03/01/2014

Finished: 06/02/2014

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Learning to Write Marketing Copy

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 01/11/2017

Finished: 01/11/2017

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Learning Content Marketer

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 31/10/2017

Finished: 31/10/2017

 

Creating an Editorial Calendar

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 04/08/2018

Finished: 06/08/2018

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Jonah Berger on Viral Marketing

Platform: LinkedIn

Institution: LinkedIn Learning

Started: 01/11/2017

Finished: 02/11/2017

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Viral Marketing and How to Craft Contagious Content

Platform: Coursera

Institution: University of Pennsylvania

Started: 20/01/2016

Finished: 23/01/2016

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16 Books

Copyblogger: How to Write Magnetic Headlines

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 22/10/2018

Finished: 25/10/2018

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Copyblogger: The 5 P Approach to Copy that Crushes It

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 01/11/2018

Finished: 12/11/2018

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Copyblogger: How to Get More Traffic, Better Customers, and More Profit Using Content Marketing

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 19/11/2018

Finished: 05/12/2018

 

Copyblogger: The 10 Rock-Solid Elements of Effective Online Marketing

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 05/12/2018

Finished: 11/12/2018

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Copyblogger: How to Create Compelling Content that Ranks Well in Search Engines

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 11/12/2018

Finished: 11/12/2018

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Copyblogger: Copywriting 101: How to Craft Compelling Copy

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 11/12/2018

Finished: 13/12/2018

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Copyblogger: A Content Marketing Strategy that Works

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 13/12/2018

Finished: 13/12/2018

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Copyblogger: The Business Case for Agile Content Marketing

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 14/12/2018

Finished: 15/12/2018

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Copyblogger: Effective Content Promotion

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 15/12/2018

Finished: 15/12/2018

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Copyblogger: How to Create Content That Converts

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 15/12/2018

Finished: 19/12/2018

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Copyblogger: Landing Pages

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 19/12/2018

Finished: 19/12/2018

 

Copyblogger: Email Marketing: How to Push Send and Grow Your Business

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 19/12/2018

Finished: 20/12/2018

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Copyblogger: Keyword Research

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 20/12/2018

Finished: 22/12/2018

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Copyblogger: Build an Audience That Builds Your Business

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 22/12/2018

Finished: 25/12/2018

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Copyblogger: Content Marketing Research (The Crucial First Step)

Platform: Internet Marketing for Smart People

Institution: Copyblogger

Started: 25/12/2018

Finished: 26/12/2018

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Copyblogger: 7A Framework

Platform: Coursera

Institution: Copyblogger

Started: 16/02/2019

Finished: 04/04/2019

 

When done well, content creates brand equity, meaning: your brand becomes more and more valuable over time as you continue to create valuable content. And the more you help your audience, the more your brand will gain a reputation as a leader in your field.

Tim, Stoddart, Content Marketing: A Modern Guide, copyblogger.com

Content marketing is focused on creating and sharing valuable and relevant content that attracts and acquires a clearly defined audience. The ultimate aim of content marketing is to convert your content’s audience into profit generating customers and brand promoters.

I’m quite fortunate because I’ve had quite a bit of experience with producing lots of different content types, so I already had half of the grounding of content marketing covered before I started to study this module.

While all the courses in this module were invaluable, I found Copyblogger’s Internet Marketing for Smart People series to be even more educating about how to produce and share effective content that generates marketing success.