Product management is an organizational function within a company dealing with new product development, business justification, planning, verification, forecasting, pricing, product launch, and marketing of a product or products at all stages of the product lifecycle… it is also essentially what a creative producer does.

By the time, I came round to studying product management, I had already studied project management – product management and project management are often confused, even though they actually deal with to different organizational processes. 

I had already touched on product management as part of my Marketing and Brand Management concentration and in my Lean MBA, but I wanted to give it a module all its own because the more I looked at the product management process, the more I realised it was basically what a creative producer does; as well as being a key part of the entrepreneurial journey. 

While I had done some creative producing in my undergraduate degree and some of the courses of my MTA Portfolio had already touched on it, I still felt a bit lost with it because I had never really studied it as a systematic process, from start to finish. 

During the construction of my MTA Portfolio, there were no MOOCs available that were focused on creative producing and this is why I gravitated towards product management.