Marketing and Brand Management
Module 3
Public Relations
7 Courses
Public Relations Foundations Platform: LinkedIn Institution: LinkedIn Learning Started: 17/05/2020 Finished: 17/05/2020 Public Relations Foundations: Media Training Platform: LinkedIn Institution: LinkedIn Learning Started: 17/05/2020 Finished: 18/05/2020 Marketing Communications Platform: LinkedIn Institution: LinkedIn Learning Started: 18/05/2020 Finished: 18/05/2020 Crisis Communication Platform: LinkedIn Institution: LinkedIn Learning Started: 18/05/2020 Finished: 18/05/2020 Writing a Press Release Platform: LinkedIn Institution: LinkedIn Learning Started: 18/05/2020 Finished: 19/05/2020 Learn Social Media Monitoring Platform: LinkedIn Institution: LinkedIn Learning Started: 19/05/2020 Finished: 19/05/2020 Repairing Your Reputation Platform: LinkedIn Institution: LinkedIn Learning Started: 19/05/2020 Finished: 19/05/2020
“Relationships still matter, but public relations professionals must accept that there are now myriad and often more effective ways to reach audiences outside of calling a journalist. It is no longer enough to simply place an article. That placement must be supplemented with a strategy to elevate it above the noise in our crowded social media ecosystem.“
Nathan Miller, Why Public Relations (As We Know It) Is Dead, forbes.com, 21/01/2020
Public relations (PR) is the practice of deliberately managing the release and spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.
Public relations is a key part of conflict resolution, crisis management and maintaining a positive relationship with stakeholders. PR is one of those areas of communication that is just a good competency for every person to possess, regardless of if you work for the PR department of a larger organization.