Marketing and Brand Management
Module 6
Search Engine Optimisation (SEO)
15 Courses
Introduction to Search Engine Optimization Platform: Coursera Institution: University of California, Davis Started: 18/05/2016 Finished: 11/06/2016 Search Engine Optimisation Fundamentals Platform: Coursera Institution: University of California, Davis Started: 18/06/2016 Finished: 14/04/2020 Optimizing a Website for Search Platform: Coursera Institution: University of California, Davis Started: 21/06/2017 Finished: 27/06/2017 Advanced Content and Social Tactics to Optimize SEO Platform: Coursera Institution: University of California, Davis Started: 27/06/2017 Finished: 04/07/2017 Advanced Search Engine Optimization Strategies Platform: Coursera Institution: University of California, Davis Started: 04/07/2017 Finished: 11/07/2017 SEO Foundations Platform: LinkedIn Institution: LinkedIn Learning Started: 26/01/2018 Finished: 01/02/2018 SEO: Link Building in Depth Platform: LinkedIn Institution: LinkedIn Learning Started: 01/02/2018 Finished: 01/02/2018 SEO: Keyword Strategy Platform: LinkedIn Institution: LinkedIn Learning Started: 02/02/2018 Finished: 08/02/2018 SEO: Videos Platform: LinkedIn Institution: LinkedIn Learning Started: 02/02/2018 Finished: 08/02/2018 Local SEO Platform: LinkedIn Institution: LinkedIn Learning Started: 15/02/2018 Finished: 27/02/2013 International SEO Platform: LinkedIn Institution: LinkedIn Learning Started: 27/02/2013 Finished: 28/02/2018 SEO: Apps Platform: LinkedIn Institution: LinkedIn Learning Started: 24/03/2018 Finished: 24/03/2018 Analyzing Your Website to Improve SEO Platform: LinkedIn Institution: LinkedIn Learning Started: 16/05/2018 Finished: 16/05/2018 Advanced SEO: Search Factors Platform: LinkedIn Institution: LinkedIn Learning Started: 30/05/2018 Finished: 01/06/2018 Advanced SEO: Developing an SEO-Friendly Website Platform: LinkedIn Institution: LinkedIn Learning Started: 14/06/2018 Finished: 15/06/2018
1 Book
SEO: Search Engine Optimization for beginners - SEO made simple with SEO secrets to rank your website in the top of Google Author: Michael M. Jones Publisher: Kindle Published: 2014 Started: 09/10/2014 Finished: 16/10/2014
“Trustworthiness is at the very center of SEO. When a consumer performs a search, they are looking for information that they can put their faith in. It is their expectation that the results of their search will be correct and reliable. That is why Google introduced its E-A-T quality rater guidelines, ensuring content has expertise, authoritativeness and trustworthiness.
When you rank high in search results, it shows consumers that you are a trustworthy source of information. Consumers want brands they can rely on, and research has shown that trust is a major factor for customers buying from brands. When you put effort into SEO, you are committing to a practice of sharing useful and authenticated content.“
David Gasparyan, Why SEO Is Your Most Valuable Marketing Tool For 2020, forbes.com
Search engine optimization, more commonly referred to as SEO, is the practice of optimizing your online content so that a search engine’s algorithm will show your content as the top result for searches of certain keywords. The point is to increase the amount and integrity of traffic to your website through organic search engine results.
I was very keen to master the process of SEO because, in the past, I have posted content online that would never show up in the top results of a search engine because I never bothered to optimize it for search and this is suicide from a marketing point-of-view because no one will ever be able to find you.
I also wanted to get in the habit of producing content with strong SEO because, as part of my MTA Portfolio, I have produced a number of websites (I Built My Own Education being one of them) and I wanted each site to be fully optimized for search, because they all form components of my larger career brand ecosystem.