Multimedia Studies and Creative Technologies
Module 3
Transmedia Storytelling
4 Courses
The Future of Storytelling Platform: iversity Institution: University of Applied Sciences Potsdam Started: 25/09/2013 Finished: 24/12/2013 Transmedia Storytelling Platform: FutureLearn Institution: Sungkyunkwan University Started: 18/01/2016 Finished: 25/06/2016 Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences Platform: Coursera Institution: The University of New South Wales & X Media Lab Started: 01/10/2016 Finished: 01/09/2020 Transmedia Writing Platform: Coursera Institution: Michigan State University Started: 24/08/2017 Finished: 05/09/2017
“In the ideal form of transmedia storytelling, each medium does what it does best-so that a story might be introduced in a film, expanded through television, novels, and comics, and its world might be explored and experienced through game play. Each franchise entry needs to be self-contained enough to enable autonomous consumption. That is, you don’t need to have seen the film to enjoy the game and vice-versa. Any given product is a point of entry into the franchise as a whole.“
Henry Jenkins, Transmedia Storytelling: Moving characters from books to films to video games can make them stronger and more compelling, MIT Technology Review, 15/03/2003
The concept of telling a single or a series of interconnected stories across different media is becoming more mainstream and says a great deal about the interconnected nature of our world.
Transmedia storytelling is unfinished business from my undergraduate degree.
I was first introduced to the concept of transmedia storytelling in the final year of my Bachelor’s degree, where one of my media tutors pitched it to me as potential manifestation for my final year creative enterprise project.
Ultimately, I constructed a web series concept proposal package that was told through one form of media. I decided against going down the full transmedia route because it would have become extremely complicated very quickly and would have created more work that I didn’t have time to do.
However, I was still fascinated with the potential of transmedia and really wanted to get my teeth into figuring it out a bit further.