Marketing and Brand Management
Module 4
Digital and Social Media Marketing
14 Courses
Digital Marketing: Challenges and Insights Platform: FutureLearn Institution: University of Southampton Started: 14/10/2014 Finished: 30/10/2014 Digital and Social Media Marketing Platform: iversity Institution: University of Salford Started: 28/09/2015 Finished: 09/12/2015 Online Advertising Platform: Open2Study Institution: Open2Study Started: 07/02/2014 Finished: 10/03/2014 Google AdWords Essential Training Platform: LinkedIn Institution: LinkedIn Learning Started: 25/07/2018 Finished: 06/08/2018 What is Social? Platform: Coursera Institution: Northwestern University Started: 03/02/2017 Finished: 01/09/2020 The Importance of Listening Platform: Coursera Institution: Northwestern University Started: 03/02/2017 Finished: 01/09/2020 Content, Advertising & Social IMC Platform: Coursera Institution: Northwestern University Started: 10/02/2017 Finished: 01/09/2020 The Business of Social Platform: Coursera Institution: Northwestern University Started: 13/02/2017 Finished: 01/09/2020 Social Media Marketing Foundations Platform: LinkedIn Institution: LinkedIn Learning Started: 07/02/2018 Finished: 08/02/2018 Social Media Marketing: Managing Online Communities Platform: LinkedIn Institution: LinkedIn Learning Started: 12/02/2018 Finished: 12/02/2018 Social Media Marketing for Small Business Platform: LinkedIn Institution: LinkedIn Learning Started: 12/02/2018 Finished: 13/02/2018 Social Media Marketing: Facebook and Twitter Platform: LinkedIn Institution: LinkedIn Learning Started: 28/02/2018 Finished: 06/03/2018 Social Media Marketing: ROI Platform: LinkedIn Institution: LinkedIn Learning Started: 06/03/2018 Finished: 06/03/2018 Google Digital Garage in the Fundamentals of Digital Marketing Platform: Google Institution: Google & Interactive Advertising Bureau Started: 28/10/2016 Finished: 03/11/2016
“Consultants and agencies will tell you to create a strategic plan or retain them for three months. This is total bullshiitake. You don’t have time to cogitate, nor should you waste money on consultants and agencies. You should dive into social media, see what works, and change things as you go.
What’s more important than planning is grinding – that is, working long and hard and experimenting.“
Guy Kawasaki, The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, 2015:215
Digital marketing uses the internet and online digital technologies such as desktop computers, mobile phones and other digital platforms to promote products and services.
Social media marketing is the use of social media websites and social networks to market an organization’s products and services. Social media marketing provides companies with a way to reach new customers, engage with existing customers, and promote their desired culture, mission or tone.
This module exists because I wanted to refine my use of digital and social media platforms for identifying new opportunities and establishing new thriving connections.