Marketing and Brand Management
Module 7
Marketing Analytics
9 Courses
Marketing Analytics Platform: FutureLearn Institution: University of Virginia Started: 09/01/2018 Finished: 20/02/2018 Marketing Analytics: Segmentation and Testing Platform: LinkedIn Institution: LinkedIn Learning Started: 21/02/2018 Finished: 21/02/2018 Marketing Analytics: Presenting Digital Marketing Data Platform: LinkedIn Institution: LinkedIn Learning Started: 21/02/2018 Finished: 21/02/2018 Marketing Analytics: Setting and Measuring KPIs Platform: LinkedIn Institution: LinkedIn Learning Started: 21/02/2018 Finished: 21/02/2018 Customer Analytics Platform: Coursera Institution: The Wharton Business School, University of Pennsylvania Started: 12/09/2016 Finished: 26/03/2017 Analytics Academy: Google Analytics for Beginners Platform: Google Institution: Google Analytics Academy Started: 28/03/2017 Finished: 07/04/2017 Google Analytics Essential Training Platform: LinkedIn Institution: LinkedIn Learning Started: 14/07/2018 Finished: 17/07/2018 Digital Analytics for Marketing Professionals: Marketing Analytics in Theory Platform: Coursera Institution: University of Illinois at Urbana-Champaign Started: 02/03/2019 Finished: 08/03/2019 Digital Analytics for Marketing Professionals: Marketing Analytics in Practice Platform: Coursera Institution: University of Illinois at Urbana-Champaign Started: 08/03/2019 Finished: 14/03/2019
“The ability for business owners to see, understand and utilize their analytics for the advancement of their brand has never been easier, and it’s why the future of the analytics industry is so bright. With data analytics tools, businesses can make more informed decisions about their digital strategy that will help give them an edge over their competition.
Analytics has always, and will always play a huge role in digital marketing because it helps businesses create a data-driven marketing strategy. Marketers need to know where their dollars are going and what the return to their business will be. Whether it’s likes, shares or conversions, the future of the analytics industry with artificial intelligence and data science is changing how marketers do their jobs.“
Therese Palmere, The Future of Analytics and How It’s Changing Digital Marketing, stateofdigital.com, 07/05/2019
Marketing analytics is concerned with the measuring and analyzing performance to maximize is effectiveness and optimize return on investment (ROI). Marketing analytics can allow marketers to illuminate dead ends, identify new opportunities and make the marketing process much more efficient.
I wanted to study marketing analytics because you can’t be an effective marketer without it. The analytics of my own marketing practice would also be invaluable data for refining the marketing of my own ventures, including this website.